Overview

This feature allows users to customise the redirect URL after a package or membership purchase through V2 Embed Widgets. While the default redirect URL set in the Hapana V2 Admin remains in place, businesses can now define a specific redirect URL within the embed widget, offering greater control over the customer’s post-purchase journey.

 

Key Benefits

1. Tailored Post-Purchase Experience

• Businesses can redirect customers to custom thank-you pages with promotional content based on the package they purchased.

2. Greater Flexibility & Control

• The redirect-url parameter in the embed widget ensures customers are taken to a designated page instead of relying solely on the default admin settings.

3. Seamless Integration for Promotional Campaigns

• Gyms and studios can enhance marketing efforts by guiding customers to targeted landing pages immediately after purchase.

 

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How It Works

Case 1: No Redirect URL Attribute Added (Default Behaviour)

Example Widget:

<hapana-widget data-type="packages" widget-id="XXX" package-id="" variant=""></hapana-widget> 
<script src="https://widget.hapana.com/hapana_widget.js"></script>

Flow:

• If the redirect-url attribute is not added, the page will redirect according to the URL set in the Brand's Admin configuration.

  • Contact Support or your Account Manager to have a your standard redirect URL configured.

• If no redirect URL is configured in the Brand’s Admin, no redirection will occur after purchase.

 

Case 2: Custom Redirect URL Added

Example Widget:

<hapana-widget data-type="packages" widget-id="XXX" redirect-url="https://hapana.com" package-id="" variant=""></hapana-widget>
<script src="https://widget.hapana.com/hapana_widget.js"></script>

Flow:

• When the redirect-url parameter is added with a valid URL, the customer will be redirected to the specified URL following a purchase. In the this example, that URL would be https://hapana.com.

• This overrides any default redirect URL set in the Brand’s Admin configuration.

 

Case 3: Empty Redirect URL Parameter

Example Widget:

<hapana-widget data-type="packages" widget-id="XXX" redirect-url="" package-id="" variant=""></hapana-widget>
<script src="https://widget.hapana.com/hapana_widget.js"></script>

Flow:

• If the redirect-url parameter is added but left empty, no redirection will take place after purchase.

• This setting overrides any redirect URL configured in the Brand’s Admin, ensuring no redirection occurs.

 

Example Configurations

Custom Redirect URL	Admin Redirect URL	Desired Output
https://hapana.com	https://google.com	https://hapana.com
https://hapana.com	Empty	https://hapana.com
Set to Blank	https://google.com	No redirect
Set to Blank	Empty	No redirect
Attribute not present	https://google.com	https://google.com
Attribute not present	Empty	No redirect

 

Best Practices

• Ensure URLs are correctly formatted and accessible to prevent broken redirects.

• Use campaign-specific URLs to improve marketing engagement and conversion rates.

• Leverage the widget transition feature to maintain a smooth user experience within the app.

 

This update provides greater flexibility to optimise the post-purchase journey, helping businesses improve customer engagement and drive conversions.