Overview

This guide breaks down the difference between email templates and email campaigns in GROW. If you're managing lead journeys or sending promotions, it’s important to know when to use a template and when to launch a campaign. This helps your studio team send the right message, in the right format, at the right time.

Prerequisites

Before you begin:

• You must have access to the Marketing section in GROW
• Your account must be set up to send email communications
• You should be familiar with the basics of creating or sending email content in GROW

Step 1: What is an email template?

An email template is a reusable layout or message format. You create it once and use it in different parts of GROW — like automations, one-off emails, or campaigns.

• Templates are not sent by themselves.
• They’re used inside workflows, campaigns, or manual messages.
• Think of templates as the design + message structure, not the delivery.

Tip: Use templates to maintain brand consistency and save time creating new emails from scratch.

Step 2: What is an email campaign?

An email campaign is an email you design send that goes out to a group of contacts — either immediately or scheduled.

• Campaigns can use templates, but they are used to send messages.
• You choose the audience, schedule the delivery, and track performance.
• Great for promotions, announcements, or newsletters.

Tip: Campaigns are ideal for sending time-sensitive updates to large groups of leads or members.

Step 3: When to use each

Use an email template when:

• You want to save a reusable design or message
• You’re building a workflow or automation
• You’re sending a one-off message and want a branded layout

Use an email campaign when:

• You want to send a message to a specific contact list
• You’re running a time-based promotion or studio update
• You need to schedule and track opens, clicks, and performance

Expected outcome

After reading this, your team will know when to build a template and when to send a campaign — helping you manage content more efficiently and avoid sending mistakes.

Troubleshooting / FAQs

Q: Can I send an email directly from a template?

A: No. Templates are used within campaigns, automations, or manual sends — they don’t send on their own.

Q: Can I use the same template in more than one campaign?

A: Yes. Templates are reusable across campaigns, workflows, and manual messages.

Q: What if I edit a template after using it in a campaign?

A: Edits to a template do not update previously sent campaigns. Always double-check before reusing.

Q: What if I created an email campaign but now I want to use the same email as an email template?

A: You can go to Marketing > Email > Templates and click +New button and select Create Template from Existing Campaign and select the campaign.

Still need help?

Reach out to our support team via [email protected]