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Overview
This guide walks you through how to check email statistics in Grow. Tracking stats like open rates, click rates, and bounces helps you understand how your marketing emails are performing — so you can adjust your messaging, timing, or content to better engage leads and members.
This is especially useful for fitness businesses running promo campaigns, challenges, or client onboarding journeys.
NOTE: Apple’s Mail Privacy Protection (MPP) rollout—can significantly skew your email marketing stats. When users open emails in the Apple Mail app, MPP preloads email content (including tracking pixels) even if the user never actually reads it. This inflates open rates, making them unreliable. As a result, marketers should shift focus toward engagement metrics like clicks and conversions rather than opens to get a clearer picture of campaign performance.
Prerequisites
Before you begin, make sure you have:
- Access to Grow
- Sent at least one Email Campaign or Automation Email
- A role with permission to view campaign stats
Step-by-step instructions
1. Types of email statistics
- Recipients - The number of contacts that you requested to send emails
- Successful Delivery - The number of emails SMTP was able to confirm were actually delivered to a recipient.
- Opened - The total number of times your emails were opened by recipients.
- Clicked - The email recipient clicked on a link in the email, the CNAME record must be pointing to mailgun.org.
- Soft Bounces - The email was not delivered as the recipient's server is unavailable or their inbox is full.
- Hard Bounces - The email was not delivered as the email address was not existent or blocked email address.
- Unsubscribed - The number of recipients who have unsubscribed from your emails. Unsubscribe events are triggered when the end recipient clicks the unsubscribe appended in the email footer. [Note - Once the contact has unsubscribed, it will not be possible to send the email to them. It would require a special request with acceptable reasons as the contact will have made a diligent choice to unsubscribe]
- Failed - This happens when the API keys are not valid, the user needs to configure the valid API keys or the number of recipients that you sent emails to, who have malformed email addresses, or whose mail provider reported the address as invalid.
- Spam - The number of recipients who have marked your email as spam.
2. Reviewing your email analytics via Marketing
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From the Grow dashboard, click Marketing in the left menu.
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Choose Campaigns from the Emails drop down.
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Navigate to the Statistics tab.
Tip: You’ll see a list of all your sent emails — campaigns and automation emails alike.
3. Open the stats for a specific email
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Find the email you want to review.
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Click on the email to expand the right hand viewing panel to view statistics, you can expand this panel by clicking on “Load more Statistics”.
Tip: High bounce or spam numbers? Clean your contact list and make sure your emails are helpful, relevant, and permission-based.
4. Reviewing your email analytics via Bulk Actions
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From the Grow dashboard, click Contacts in the left menu.
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Choose Bulk Actions from the top menu
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Navigate to the Email you would like to view the statistics for and click “Show Stats” on the right hand side.
Expected outcome
You’ll get a clear snapshot of how your email performed, helping you spot what’s working and what needs tweaking — whether it’s subject lines, timing, or content.
FAQs
Q: Why don’t I see any stats for my email?
A: Make sure the email has already been sent. Stats won’t appear for drafts or scheduled messages.
Q: What’s a good open or click rate?
A: It depends on your audience, but fitness studios typically see 20–30% open rates and 2–5% click rates.
Q: How can I improve my email performance?
A: Try shorter subject lines, clearer calls to action, and segmenting your list by client interest or behavior.
Still need help?
Reach out to our support team via [email protected]
